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(CNN) -- The whisky glows like a candle in the bottom of the glass. Its aroma is rich, deep, musky, inviting. But dare I take a sip?
This is the new Balvenie 50-year-old, which carries a price tag of £25,000 ($40,800) a bottle. Which means that the single dram I am holding is worth about £830 ($1,350).
Slowly, I raise it to my lips.
I am standing in the whisky room at the luxurious Cromlix hotel in Dunblaine, Scotland -- which incidentally is owned by local boy tennis star Andy Murray -- along with a select group of journalists.
We have been invited to the exclusive launch of the new 50-year-old, which is only the fourth time the distillery has released a whisky of this age.
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